Seminar: Clubs Advised On Brand

By Francisco Bwambale

Betway managers have called on the different sporting disciplines to safe guard their brands through promotion of properties in a bid to gain value.

The remarks were made on Wednesday at the closure of a two-day ‘thought for leadership seminar’ held at the Golden Tulip Hotel in Kampala.

State minister for sports Charles Bakkabulindi opened the seminar, which attracted participation from football club Chief Executive Officers; Coaches as well as administrators, on Tuesday.

Minister Bakkabulindi at the opening ceremony on Tuesday.

“I applaud the Betway for this workshop and I believe the negative perception towards betting should change, basing on the tremendous done for this seminar,” said Minister Bakkabulindi.

Ashley Kotzin, the seminar’s main facilitator spoke on the qualities of a good team manager, highlighting the effectiveness of quality leadership.

He emphasised the role of media in the development of sports, specifically electronic, print and social media. He also advised sports administrators to employ ambassadors to target sponsorship, reasoning that they play a big role in representing specific brands.

UPL COE Bernard Bainamani, requested Betway to organise more similar courses for Ugandan sports fraternity as this is the key towards development.

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