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Business news: StarTimes launches new Sports channel in Uganda

By Aldrine Nsubuga Snr….

Today, StarTimes has launched a new channel – Sanyuka Prime – which is OUR NEW HOME of the StarTimes Uganda Premier League. The channel is produced by the Next Media Group.

The channel is primarily targeting the MALE audience – the first FTA channel dedicated to males in the country. Football will be the dominant content on the channel with 60% dedicated to the StarTimes Uganda Premier League. Live games, replays, delayed games , clubs tvs, documentaries and other locally produced content to promote the SUPL.

The SUPL will now be on 2 channels; Sanyuka Prime and FUFA Tv . In total, over 150 games will be produced and broadcast live , which is a 40% increase on the number of games broadcast last season.

“All speculation regarding the tv broadcast of the SUPL and the identity of Sanyuka Prime Tv should end”….Aldrine Nsubuga Snr, the StarTimes vice president.

It’s a new male channel exclusively owned by StarTimes and produced by Next Media group. It’s the new home of the StarTimes Uganda Premier League.

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